Branding for a maker space to express your full self.

Brand Identity // Copywriting // Naming // Illustration // Animation

Inner Child is a maker space catered to creatives looking to connect with their authentic selves and showcase their best work. Its brand values are: energizing, experimental, and grounding.

The ask: Create a brand identity that embodies these brand values. The identity must work across print, digital and environmental spaces.

The solve: Color is the secret weapon for this brief: grounding – the light gray and dark blue, energizing – the neon orange and yellow. The wordmark experiments with all these colors through overlapping and inversion. The brandmark uses the letter “i” and “c” to embody the inner child that lives within you. Across its applications, the visual story encourages experimentation, digging deep, and letting go to explore every creative part of self.