Wine Label for the new adult

Packaging // Brand Identity // Illustration

The ask: A 100-year-old family-run business is looking to create a new wine label, Human Behavior, attracting the new, young audience to the world of wine. The label seeks to blend its traditional essence of the past with a modern personality of the present.

The solve: Wine for the uninitiated new adult can be quite intimidating. The solution? An effortlessly chic red to impress at any party, a calming rosé for those lazy, self-care Sundays, and the perfect pairing guide to guarantee all the right choices. Adulting just got that much easier.