Indeed | Homepage Lead Designer | 2019-2022
Vision & OKR planning // Strategy & concept // Design sprint facilitation // Research // // Systems design // Leadership & cross-functional alignment // Data-driven rapid iteration & testing
The making of a job feed
Indeed is the #1 job site worldwide, available in more than 50 countries and 28 languages, covering 94% of global GDP.
The why: The Homepage receives 500+ million page views/month, we can do more for job seekers than just a search box.
The solve: As 88% of Homepage interactions are running job searches, we hypothesized that job seekers would benefit from a job feed that bring the best jobs directly to them.
The impact: I transformed the homepage from a simple search box into a top performing job feed delivering the #1 source of quality applications.
quality apps
38% = #1 driver
#1
job applies
8.53M → 9.13M
+600k
account creations
242.0k → 243.7k
+8%
return visits
19.06M → 19.11M
+500K
hires
4,636 → 4,842
+4.6%
sponsored job clicks
3.46M → 3.68M
+6.1%
The MVP
We kicked off the project with a design sprint to reimagine the homepage as a job feed. After validating the concept through prototyping and research, I simplified the prototype into an MVP. Following several rounds of testing and iterations, we found that a job feed requiring the least amount of time and effort to scan jobs observed the most wins: the greatest increase in job applications, return visits, and employer response.
Introducing the Homepage Job Feed.
Every worker’s home for the best jobs and content to get hired.
We kicked off with a design sprint
Considered what makes a feed
Gauged desire for a job feed through research
Before
After
The best content
The homepage is a high-profile space where all teams desire a spot to showcase their features. However, with the feed's introduction, the bottom of the page became a disorganized catch-all for non-job-related content, lacking visual consistency and discoverability. Having identified this broken experience, I convinced our PM to take this opportunity to systemize and enhance our UI and display logic.
Working closely with our content strategist, we migrated the content sensibly within the feed, developed standardized design templates together with design systems for all to use, and established a clear intake process for contributors. This allowed more job seekers to see and engage with more relevant content.
The best jobs
The top job seeker pain point is not hearing back from employers. To improve the job feed, we continued to iterate on personalization features by leveraging both implicit and explicit data and successes from adjacent teams such as Profile, SERP, and Ranking. In just two and a half years since the MVP launch, we expanded the job feed experience across all devices and countries, becoming the #1 driver of employer response in the US and #2 driver of job applications.
Beyond the feed
As the face of Indeed, the homepage is also a crucial representation of the company's brand and values. I collaborate with multiple teams, including marketing, Brand Systems, DI&B, SLT, and the CEO to ensure consistent brand messaging and expression through banners and graphics. To streamline urgent requests (such as our COVID response), I established standardized design templates and intentional display logics, leading to a reduction in production time without compromising our visual integrity or metrics.
Evolution of the Homepage
Over 2 and half years, I helped to transform the homepage from a dashboard into a top performing job feed. Through continuous iterations and testing, the feed now showcase a personalized list of the best jobs and resources based on one’s activity, preferences, and qualifications.
None of this would have been possible without all the most incredible people I got to work with. Shoutout to all the awesome teams at Indeed — including the SERP, Profile, Accelerator, ACME, DI&B, Job Alerts, Brand Systems, Design Systems, and more; but most importantly, to the best team I could have asked for, the Homies.
