Aura is a fintech start-up offering loans at an affordable rate to empower the underbanked and unbanked through B2B partnerships with stores such as BBVA Compass, Mission National Bank, and Check Center.

The impact: I helped to simplify the loan applications, collections, and sales experience, boosting loan sales by 15.8% and debt collections by 4.6% I also defined our marketing voice and tone and streamlined our localization process for designing in English Spanish, and Tagalog.